In this venturelab’s startup essential workshop Alexander Stoeckel from BrainsToVenture shared his expertise on financing your startup. How do you get your business funded? How to prepare your startup to be investable? How to approach investors? How to do the negotiations?


“The best deal is a deal where everybody gets up and is happy.” As for negotiations, Mr Stoeckel stressed to work towards a fair deal. Even though the venture capitalist will always argue for a low value of your startup, he can be your best ally when it gets to the next financing round, so make sure you struck a fair deal with him. He gave many anecdotes from his experience as a venture capitalist, and was never shy for a direct answer. As for the salary of the founder in a startup: “You wanna feel comfortable in your skin, but not get rich.”

stoeckel at eth

The workshop helped to understand the other side of  finances, it showed how the venture capitalists thinks and how he will pursue his interests. As this was the last workshop of the series, we finished with a relaxing beer at the ETH bar Zweistein. We shared ideas and how we want to shape the future until late in the the night. A great finish for a great workshop series.

The Startup Essentials are a perfect format for young and ambitious entrepreneurs. Loads of success have already participants from past semester courses like Clara Beck from TapTools, Tauras Sinkevicius from WedMap or Raphael Gindrat from BestMile.

You want to jump into the next workshop session? It will start in the next semester at ETH Zurich and EPFL Lausanne. You can register in January 2016 at

A report by ETH Entrepreneur Club (written by Jonas Peschel).